Today we're opening up the Dirora Partner Programme — a way for content creators, agencies, consultants, developers, and community builders to earn recurring commissions by introducing new merchants to our platform. If your audience includes entrepreneurs, small business owners, or anyone thinking about selling online, this is a genuine, low-effort way to turn recommendations you'd probably make anyway into ongoing income.
We built the programme around a simple principle: partners should be rewarded for the long-term value they create, not just the first click. Below is exactly how it works, who it's a good fit for, and what to expect once you join. We've tried to be honest and specific — no inflated promises, no fine print buried three pages down.
Why we're launching a partner programme
Choosing where to build an online store is one of the most consequential decisions a new merchant makes, and most people making that decision ask someone they trust before they commit. That "someone" is often a creator they follow, an agency they've hired, or a developer building their site. Those recommendations already happen every day — the partner programme simply makes sure the people giving good advice are properly rewarded for it.
It also aligns everyone's incentives. Partners earn when the merchants they refer succeed and stay, which means partners are motivated to send us people who are a genuine fit rather than chasing sign-ups that churn a month later. That's healthier for merchants, for partners, and for us.
How the programme works
The whole process is designed to take minutes, not weeks:
Apply. Head to the partners page and complete a short application. Tell us who you are, where your audience lives — a website, a channel, a client base, a community — and how you plan to share Dirora.
Get approved. We review applications quickly and judge them on relevance, not follower count. If your audience includes people who might realistically open a store, you're the sort of partner we want. A niche newsletter with a few thousand engaged small-business readers is often worth more to us than a huge, unfocused following.
Share your link. Once you're approved, you get a unique referral link and code. Drop it into your videos, blog posts, tutorials, social posts, or send it directly to clients you're already helping set up a store.
Earn commissions. When someone signs up through your link and moves onto a paid plan, you earn a 20% recurring commission on every payment they make, for as long as they keep paying. It isn't a one-off bounty on the first invoice — you continue to earn while the merchant stays active.
The commission structure
We've designed the commission structure to reward long-term value creation, not just the first click:
20% recurring commission. The default rate is a 20% recurring commission on every subscription payment a referred merchant makes — not just the first month, but every month they stay on a paid plan. (A one-off commission model is also available where it suits the arrangement better.)
90-day cookie window. Attribution runs on a generous 90-day window. If someone clicks your link today and doesn't sign up until weeks later, you still get the credit. Buying decisions take time, and the tracking is built to respect that.
Tracked commissions and payouts. Every click, sign-up, and commission is tracked and attributed to you automatically, then rolled into scheduled payouts you can reconcile against your own records.
No earnings cap. There's no limit on how many merchants you can refer or how much you can earn.
The most important thing to understand is that the default model pays recurring commissions. Many affiliate schemes pay you once, when a customer first signs up, and then you're done. Ours keeps paying you a share of the subscription revenue from merchants you referred, month after month, for as long as they remain a paying Dirora customer.
That structure changes the maths in your favour over time. A single referral who runs a successful store for two or three years is worth far more than a stack of one-off payments from sign-ups who never stick around. It rewards you for sending us merchants who are a real fit — the kind who launch, grow, and stay — rather than for sheer volume.
Because Dirora offers a range of plans, your commissions scale with the merchants you refer. Someone you introduce might start on the free Starter plan and upgrade to Pro or Business as they grow, and your 20% recurring commission grows alongside them.
Your partner dashboard
Every partner gets a real-time dashboard so you're never guessing about your performance. From it you can see:
Click tracking. How many people clicked your referral link, when, and where they came from — so you can learn which content and channels actually convert.
Sign-up tracking. Which of those clicks turned into sign-ups, and which of those merchants are active and on a paid plan.
Earnings overview. Total earned, pending commissions, and amounts already paid out, with a full transaction history you can reconcile against your own records.
Payout details. Configure how you'd like to be paid and enter the company details you need for clean invoicing.
The goal is transparency. You should always be able to see exactly what you've earned and why, without having to email us to find out.
Payouts
Commissions are paid out on a regular schedule via the payout method you choose in your dashboard. You'll be able to track your pending balance and full payout history at any time, so there are never any surprises about what's owed or when it's arriving.
Who should apply
The programme is open to anyone whose audience overlaps with prospective online store owners. In practice, our partners tend to fall into a few groups:
Creators and educators. YouTubers, tech reviewers, and e-commerce or business channels whose viewers are often weighing up how to start selling.
Bloggers and writers. E-commerce, startup, and marketing blogs where a "how to open a store" recommendation fits naturally into the content.
Agencies and studios. Web design, digital marketing, and e-commerce consultancies that build or advise on stores for clients.
Freelancers and developers. Designers, developers, and consultants who recommend tools to clients as part of their work. If you build stores for a living, our feature set and integrations give you a lot to work with.
Community leaders. Forum moderators, Discord and Slack admins, and Facebook group owners running spaces full of would-be founders.
Why partners are happy to recommend Dirora
A referral is only as good as the product behind it. The reason we're confident asking partners to put their reputation on the line is that Dirora is genuinely a good deal for merchants — and that makes the recommendation an easy one to stand behind.
The headline is our pricing model. Dirora charges no transaction fees on any plan. The only cut we take is a small platform fee, and it falls as a merchant grows: 1.5% on the free Starter plan, 0.75% on Pro, 0.25% on Business, and 0% on Enterprise. If you've ever explained to a client why a "cheap" platform quietly skims a percentage off every single sale, you'll know how much that distinction matters. Our breakdown of what e-commerce platforms actually take spells out why those hidden cuts add up.
On top of that, merchants get a serious toolkit: a drag-and-drop Visual Theme Editor with live preview and undo history, custom domains with automatic SSL, multi-currency and multi-language storefronts, one-click AI translation, recurring subscriptions, digital gift cards, abandoned-cart recovery, real-time analytics, and SEO tools with structured data and sitemap sync. It's a platform people are glad they moved to — and glad they can point back to you for recommending. If you'd like the reassurance for yourself, our honest "is Dirora legit?" write-up lays out who we are.
Partner programme vs the Multi-Tier Referral System
It's worth clearing up a common point of confusion, because Dirora has two different "referral" features and they serve completely different people.
The Partner Programme described in this post is for you — an external partner referring new merchants to Dirora, and earning commission from us.
The Multi-Tier Referral System is a built-in feature that merchants use inside their own stores to reward their own customers for referring friends. It's part of the loyalty toolkit a merchant gets on Dirora, and it works alongside features like smart email campaigns and abandoned-cart recovery to keep shoppers coming back. If you're advising a client on retention, our guides to customer retention strategies and subscription commerce are good places to point them. So: the Partner Programme brings merchants to Dirora; the Multi-Tier Referral System helps those merchants grow once they arrive.
Getting started
Ready to earn from recommendations you're probably already making? Apply to the partner programme and, once you're approved, you can start sharing your referral link straight away. If you'd like to understand the platform you'll be recommending first, take a look at our plans and pricing and browse the full feature list. We're building a better, fairer way to sell online — and we'd love your help getting it in front of the people who need it.
Často kladené otázky
How much does it cost to become a Dirora partner?
Nothing. Joining the partner programme is free — you apply, get approved, and start sharing your referral link at no cost. You only ever earn; there are no fees to participate.
How much commission do partners earn?
The default rate is a 20% recurring commission on every subscription payment a referred merchant makes, for as long as they stay on a paid plan — not just the first month. A one-off commission model is also available where it suits the arrangement better, and there's no cap on how much you can earn.
How long does referral attribution last?
Attribution runs on a 90-day cookie window. If someone clicks your link and signs up any time within the next 90 days, the referral is still credited to you, so you're rewarded even when a buying decision takes weeks to make.
Do I need a huge audience to be approved?
No. We approve partners based on relevance rather than follower count. A smaller, engaged audience of people who might realistically open an online store is far more valuable to us than a large, unfocused following.
Is the Partner Programme the same as Dirora's Multi-Tier Referral System?
No. The Partner Programme is for external partners referring new merchants to Dirora and earning commission from us. The Multi-Tier Referral System is a built-in feature merchants use to reward their own customers for referring friends to their store.
How and when do I get paid?
Commissions are paid on a regular schedule using the payout method you set up in your partner dashboard, where you can also track your pending balance and full payout history at any time.