Blog
Tipy pro elektronický obchod, novinky o platformách a užitečné informace, které vám pomohou v růstu.
Poslední příspěvky
How to Sell Food Online in the UK: Rules and Setup
Selling food online in the UK means registering as a food business, getting your labelling right, and shipping safely. Here's the practical, honest setup — from council registration and Natasha's Law to pricing, photography and taking orders.
How to Sell Fonts and Design Assets Online
Selling fonts and design assets is really about selling licences, not files. Here's how to structure desktop, web and app tiers, write a sane EULA, price your work, and deliver it securely.
How to Sell Tickets to Events from Your Own Site
You don't need a third-party ticketing site to sell out an event. Here's how to sell tickets directly from your own store as limited-inventory products — with tiers, dates, confirmations and far lower fees.
How to Sell Ebooks Directly to Readers
Selling ebooks direct to readers means better margins, full control of your reader relationships, and no marketplace taking a cut of your list. Here's how to set up formats, secure delivery, pricing and marketing the right way.
How to Sell Digital Art Online in 2026
Selling digital art means turning one file into unlimited income — but only if you get licensing, delivery and pricing right. Here's a practical, honest guide to doing it well in 2026.
How to Sell Coffee Online: Subscriptions and One-Off Bags
Coffee is the rare product people happily buy again every month. Here's how to sell it online — roast-to-order freshness, grind and size options, and real subscriptions that live in the same cart as one-off bags.
How to Sell Candles Online: From Hobby to Business
Turning a candle-making hobby into a real business means getting three things right: a product people love, legally compliant CLP labelling, and shipping that survives the post. Here's the practical playbook.
How to Sell Board Games or Card Games You've Designed
You've designed a game people actually enjoy playing — now here's how to manufacture it, price it, take pre-orders, bundle expansions and ship it, all from a store you own rather than a marketplace that owns your customers.
How to Sell Baked Goods Locally with Online Ordering
A practical guide to selling baked goods online for local pickup and delivery — setting lead times and order-by dates, building delivery zones, pricing for tiny margins, and getting the UK food-registration and allergen basics right.
How to Sell Prints of Your Artwork Online
Selling prints turns a single piece of art into unlimited income. Here's an honest, practical guide to printing, pricing, size and frame variants, photographing flat work, and packing prints so they arrive perfect.
How to Sell Art Commissions Through Your Own Website
Commissions aren't like selling a fixed product — every piece is bespoke, priced case by case, and delivered weeks later. Here's how to run the whole quote-to-delivery process from your own site without living in your DMs.
How to Sell 3D Models and Game Assets Online
Selling 3D models and game-ready assets is a proper digital business — if you get formats, licence tiers and secure delivery right. Here's the practical guide, from exporting clean meshes to pricing royalty-free versus extended rights.
How to Do a Product Launch That Creates Genuine Buzz
A great launch isn't a single "buy now" email — it's a sequence that builds a warm audience before you have anything to sell. Here's the full playbook, from pre-launch list building to the post-launch follow-up most sellers forget.
How to Register a Small Online Business in the UK
Sole trader or limited company? When do you tell HMRC? When does VAT kick in? A practical, step-by-step guide to registering a small online business in the UK — without the jargon.
How UK Sellers Can Offer Klarna and Buy-Now-Pay-Later
Buy-now-pay-later can lift average order value and conversion — but only if you understand the fees, the returns, and the regulation coming down the line. Here's the honest UK guide.
How to Use Reddit to Market Your Store Without Getting Banned
Reddit can send serious traffic to your shop — or get you permanently banned in an afternoon. Here's how to market on Reddit the right way: respect the culture, learn the rules, follow the 90/10 rule, and earn attention instead of spamming for it.
How to Grow a Newsletter That Sells Products
A newsletter is the only marketing channel you truly own. Here's how to build the list, give people a reason to join, and sell to it consistently without becoming the shop everyone mutes.
How to Get Your Products Featured in Gift Guides
Gift guides can send a season's worth of traffic to a small shop in a single feature. Here's how to find the right ones, pitch journalists and bloggers properly, and hit the lead times that actually get you in.
How to Collect and Use Customer Testimonials
Testimonials are the cheapest, most persuasive marketing you own — but only if they're genuine and you ask at the right moment. Here's how to collect, display, and stay on the right side of UK rules.
How to Appear in AI Assistant Answers When People Ask What to Buy
More shoppers now ask ChatGPT, Gemini or Copilot "what should I buy?" before they ever open Google. Here's how to make your products the ones the AI recommends — a plain-English guide to Generative Engine Optimisation.
How Many Products Do I Need to Launch a Store?
You don't need a full catalogue to open. You can launch with a single product — and often you should. Here's the honest case for starting small and focused.
How Long Does It Take to Build an Online Store?
You can have a basic store live in a single afternoon; a polished, launch-ready one usually takes one to two weeks. Here's an honest, phase-by-phase breakdown of where the time actually goes.
Google Shopping for Beginners: Free Listings Explained
Your products can show up on Google Shopping for free — no ad budget required. Here's how Merchant Center, product feeds, and free listings actually work in 2026, and how to get set up without paying for a click.
GDPR for Small Online Shops: The Plain-English Version
UK GDPR sounds terrifying, but for most small shops it comes down to a handful of sensible habits. Here's what personal data you actually hold, what the law expects, and how to stay on the right side of the ICO without a lawyer on retainer.
Should My First Sale Come From Ads or Organic?
For most new stores, your first sale should come from organic and owned channels — your network, social, email, and communities — and paid ads should come later, to scale what's already working. Here's why, and exactly what to do in your first 30 days.
How to Run Your First Facebook/Instagram Ad for a Product
Facebook and Instagram ads look intimidating from the outside, but the first campaign comes down to five decisions: objective, audience, creative, budget, and measurement. Here's how to get each one right without wasting money.
Email Marketing for E-Commerce: Your First 5 Automations
You don't need a 20-flow email machine to start making money from email. You need five automations, set up once, running quietly in the background. Here's exactly what to build first and why.
Marketing Calendar 2026: Every E-Commerce Date That Matters
A month-by-month, UK-focused retail calendar for 2026 — with the dates that actually move sales, the planning lead-times each one needs, and how to build your promotions around them instead of scrambling at the last minute.
Do Online Stores Still Make Money in 2026?
Yes — online stores still make money in 2026, but the easy wins are gone. Profit now comes from niche focus, brand, retention and honest margins. Here's what actually works and what quietly kills it.
Do I Need to Know How to Code to Start an Online Store?
No — you do not need to write a single line of code to launch a modern online store. Here's what today's platforms handle for you, where a little technical knowledge helps, and the rare moments you might want a developer.
Do I Need an LLC or Ltd Company to Sell Online?
No — you generally don't need an LLC or a limited company to start selling online in either the UK or the US. Here's the country-aware breakdown of when you should actually consider forming one.
Distance Selling Regulations Explained for UK Stores
Everyone still searches for the "Distance Selling Regulations", but they were replaced in 2014. Here's what the current rules actually require from your UK online shop — pre-sale information, the 14-day right to cancel, its exceptions, and refund timing.
Content Marketing for E-Commerce: Blogging That Drives Sales
Most store blogs are a graveyard of posts nobody reads. Here's how to build a blog that actually drives sales — topic clusters, product-linked content, and the SEO plumbing that makes it compound.
How to Sell on a .co.uk vs .com Domain: Does It Matter?
For a UK-focused shop, a .co.uk signals local trust and can nudge local search; a .com is the safer pick if you're building an international brand. Here's how to choose — and why plenty of sellers simply buy both.
Can You Really Start an Online Store for Free?
Yes, you can genuinely start an online store for free — the trick is knowing what "free" actually covers, what quietly costs money, and how to spot the free plans that aren't really free.
Building a Brand Story Customers Remember
A brand story isn't a paragraph on your About page — it's the through-line that makes people choose you over a cheaper, faster competitor. Here's how to build one and apply it everywhere.
The Best UK Payment Gateways for Small Stores
Fees, payout speed, supported methods and fraud tools all matter more than the brand name on the gateway. Here's how a UK small store should actually weigh the options — and why most now come bundled with your platform.
The Best E-Commerce Platform for UK Small Businesses
The "best" platform for a UK small business isn't the one with the biggest brand — it's the one that handles UK payments, VAT, GBP and shipping without draining your margin in app fees and transaction cuts. Here's what to check.
Is Dropshipping Dead? An Honest 2026 Assessment
Dropshipping isn't dead — but the get-rich-quick version of it is. Here's an honest look at what still works in 2026, what the maths really looks like, and who should (and shouldn't) start.
The Content Marketing Playbook for E-Commerce
A practical guide to using content marketing to drive organic traffic, build authority and turn readers into repeat customers for your online store.
Buďte v obraze
Nechte si zasílat nejnovější články, návody a aktuality o platformě přímo do své e-mailové schránky.